![]() 36% of B2C marketers place more importance on visual content over non-visual content, but that doesn’t easily translate to HTML email. Users want to see images, especially when it comes to marketing materials. It’s essential to point out that the days of wanting to read walls of text are over. So how are these images getting through? How do I embed HTML in Gmail and other web clients? In 2021, it’s hard to find an email that doesn’t include an image of some sort, even when users have image blocking set up on their web clients. How do you embed a JPEG and other images into an email?Įmbedding an image into an email message is the act of adding the image into the coding of the email template for it to appear amongst the text once the subscriber opens it, instead of appearing as an email attachment. Before discussing embedding images in HTML emails, we need a solid understanding of what it means to embed an image. Many emails these days do have images in them, but popular web clients don’t always support them. While many digital marketers have a solid understanding of how to embed images into their websites and printed materials, when it comes to embedding images in HTML email, it’s still considered a work in progress. In the age of Instagram, Snapchat, and even Facebook, images are quite literally everywhere. ![]() ![]() However, is this still true now? What does it mean to embed images? Nonetheless, its popularity has endured, generally because of the promise that embedding is a legitimate workaround to image blocking in email clients. ![]() Being a technique used by spammers (and penalized by spam filters).Adding attachments to the email message (when images are embedded as a data URI in MIME Multipart/Related content).Many marketers admit to approaching image embedding with a good amount of skepticism, given this technique’s track record of: ![]() While the results were disappointing, we thought we’d show you a viable workaround for those who dislike image blocking in email clients. Using data URIs to embed images in email has continued to attract a respectable amount of interest in the past. Editor’s note: this post was updated for accuracy and freshness in September 2021. ![]()
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